4-5 feb 2026, Malmömässan

Inside the mind of Lotta Schelin

Step into the mindset of one of Sweden’s most legendary football players. With Lotta Schelin, you will gain insights into leadership principles drawn directly from the highest level of elite sports—insights that help you build, strengthen, and lead successful teams, regardless of industry.

Lotta shares her experiences on motivation, team spirit, and sustainable performance, while also highlighting why gender equality and inclusion are crucial building blocks for the success of both the individual and the organization.


Lotta Schelin, one of Sweden’s greatest football players of all time. As the top scorer of the Swedish national team, she has scored the most goals, won an Olympic silver medal, a World Cup bronze, and countless club titles.

During and after her career, Lotta has reflected on sustainable leadership, success, inclusion, gender equality, teamwork, well-being, and stress management. This is an inspiring journey through the lessons of elite sports, filled with energy, practical tools, and perspectives that make a difference—for you, your team, and your organization.