Information for exhibitors

Here you will find answers regarding Visit Connect and Smart Badge regarding your participation in the fair. We have also gathered all important information and the official technical details on MyEasyfairs. Log in to MyEasyfairs via the button below.

Here you can book your room at Best Western Malmö Arena Hotel.

Book your room here.

You register your booth personnel through My Easyfairs. All booth personnel must have exhibitor badges for the fair. Then, bring the exhibitor badge to the fair for a faster and smoother entry. Here’s how to proceed:

Log in to My Easyfairs

Click on “manage stand” at the current fair.
Go under the “prepare your stand” tab.
Click on “register your staff” under the “booth staff” section.
Click on “register your staff” in the new view.
A new window opens.
Click on “Team” in the left menu.
Click on “Add staff” at the bottom right.
Click on “Register Stand Personnel”
Fill in the information + button “Next”

The person who has just been registered will receive a confirmation email sent to the specified email address.

Our sustainability program

Easyfairs and Elmässan work systematically and structured to reduce the company’s environmental footprint and contribute to a positive development for people and nature. We look over the company’s entire value chain and take active responsibility for environmental issues. Here are three examples of what we do around our events:


Your stand package is made up of wall modules and mats that are reused to a large extent from event to event.


We love working digitally. Our digital tools give you smooth and efficient lead management. No unnecessary brochures or newspapers need to be printed.


Our events at Malmömässan is fueled by 100% green renewable energy.

Smart Badge - sustainable and effective

Smart Badge transforms your visitors into qualified leads!

As an exhibitor, you will receive a reader during the setup to place in your booth. The reader is a wireless sensor placed at your booth. When visitors touch the reader with their Smart Badge, they automatically collect information about your company and products that you have set up in your My Easyfairs.

This information is sent to them in a summary email at the end of the day.

And if you have a GoLeads or GoPlus, you will receive a list of the contact details of those who touched your reader. You can find the list in your My Easyfairs after the fair has closed.

My Easyfairs

In My Easyfairs, you enter information about the company, your logo, contact details, register booth personnel, upload banners, and your digital ticket.

Visit Connect

Collect important contact information – completely GDPR-compliant. The web application Visit Connect is included in your participation if you have chosen the EasyGo Leads, EasyGo Plus, or EasyGo Premium package. The service allows you to easily gather information and contact details from your visitors by scanning the QR code on their entry cards. A convenient way to get qualified leads without the risk of losing important business cards or contact details!

You can access Visit Connect from MyEasyfairs under ‘Manage your booth.

Getting here

Elmässan is organized at the state-of-the-art Malmömässan. With its central location, it is easy to get here. The train station is just 3 minutes from the facility and there are several bus routes that take you to Hyllie at the fair. As we are constantly working towards making our events sustainable for a greener world, we encourage you to carefully choose climate-smart transport when you visit us.

Thanks to Malmömässan’s location, there are plenty of hotels, restaurants and activities for both benefit and pleasure. Within walking distance, you have access to nearly 700 hotel rooms and another 4,000 within 15 minutes. At Malmö Arena you can discover several events that have something for everyone. In addition, you can stroll around the shopping center Emporia.

By train

Hyllie station has unique accessibility in the entire Öresund region. With the City Tunnel, Copenhagen Airport is only a 12-minute train ride away. The train takes 3 minutes to Triangeln and 6 minutes to Malmö Central. With frequent departures, around the clock, both Pågatåg and Öresundståg stop at Hyllie Station, which has access directly to Stationstorget, which is approximately 300 meters from Malmömässan.

By car

Malmömässan is located at Inre Ringvägen in Hyllie. In the area there are over 3,000 parking spaces and also charging stations for electric cars. You can find more information about parking on PMalmö's website.

By public transport

Local bus routes 6, 8 and 33 go to Hyllie. Line 6 also has a stop "Hyllie water park" at Malmömässan. The yellow regional buses stop at Hyllie Stationstorg, including line 346 from Trelleborg and line 170 from Lund.

By air

If you fly to Copenhagen, you can quickly and easily take the Öresund train directly from Copenhagen Airport in just 11 minutes. The station is called Malmö Hyllie and is the first stop in Sweden. From Malmö Airport Sturup you can get to Malmömässan by car or taxi in about 30 minutes. Airport buses go into the center where you can take a bus or the city tunnel on to Malmömässan.

Scroll to Top